Case study- total film

 Case study- total film

Total Film is a British magazine predominantly based exclusively on films. The issues include a range of features including, upcoming films and their synopsis, spotlight interviews from famous actors and actresses as well as directors. Total Film magazine's target reader is an 18-24 predominantly male cinema enthusiast.The film magazine has the cover price of £3.99. 

Genre conventions: the film magazine Total Film includes the generic convention of a large key image featuring the protagonist of an upcoming mainstream film. The close-up of Cruella from the film Cruella conforms to this generic convention and is easily recognisable for the film-loving audience. The cover lines include articles featuring famous actors including, Hugh Grant, Emma Stone and Ben Whishaw. The colour scheme of red, black and white is applied consistently throughout and creates a strong theme which links to the lead story of the film Cruella. 

Intertextuality: film magazines use intertextuality to appeal and flatter the audience and demonstrate the world of content to be discovered within its pages. The references can be explicit because the audience share the same cultural competency as the producers. For example, the masthead Total Film, is white with black spots which is a direct reference to the film Cruella, a 'spin-off' of 101 Dalmations. The colour scheme also mimics this theme. 

Representations: film magazines create certain representations which reflect their brand and set the appropriate tone for the magazine as a whole. Total Film tends to create representations based on the characters from the film. Cruella has an evil, condescending facial expression, which matches the character in the film.