Summation of findings

 Summation of findings

Overall during my research, I have explored more in depth about the genre of film magazines and what they usually include. Film magazines tend to target a niche audience of film enthusiasts but have to feature films that appeal to film enthusiasts as a whole. This is especially for the film featuring on the front page, whereas inside they can feature more undercover independent films. Film magazines are known to feature big blockbuster films opposed to smaller films made by unknown production companies. Film magazines try to include as up to date information on the latest films, actors/actresses and directors. The mastheads of film magazines are large, bold and sometimes obscured by the key image, this is mainly on magazines with a large popularity because the audience are still aware of the brand name and don't need to see the whole masthead to recognise it. The front pages include iconography of films included inside the magazine, this helps create a link with the front page and the film featured, and if the audience recognises it can persuade them to buy the magazine to read more. A skyline typically features at the very top of the magazine cover and for film magazines may promote the release of a new film. Puffs are often featured as bubbles or shapes with information that gains the readers attention, the shape and colour compliments the rest of the images and may link to the main film featured. For example, if it was Spider-man, it may be shaped like a web. they include a range of information, such as how to win free prizes and other incentives.

Brands that produce film magazines implement conventions that differ from each other. EMPIRE magazine typically includes a big blockbuster film on the front page. These tend to be films from big chain companies such as the marvel series. Sight and Sound magazine has a more eclectic approach to its front page. It doesn't always cover a film as its key image, they also include film directors. Even when featuring films, the images aren't as maximal and extreme. The images are more intimate and refined. The house style of Sight and Sound magazine can't necessarily be described as consistent like EMPIRE can be. In comparison, Total Film magazine is more similar to EMPIRE and implements the same conventions. The key images are bold and 'in your face' and of a well known mainstream blockbuster films. They are not so much exclusively chain films but are still very well-known. 

The audience is 16-25 year old middle and upmarket media literate. Being born in the digital age means they are up to date with  using social media so the brand can converge over multiple media platforms to reach a broader audience. The middle class have more disposable income and are willing to pay more for a product of good quality. Media literate assumes that the audience are well-educated and knowledgeable of media forms.