Audience research

 Audience research

16-25 year old middle and upmarket media literate audience

The 16-25 demographic are potentially the most technological group as were born into the digital age. They use the internet and social media in masses and are active in current issues in the media. Despite being young, they are socially aware. They may either be in full-time education, at university or early in their career, meaning the magazine will have to be affordable as they aren't financially independent. 

The middle class have more disposable income and free time. They stereotypically prefer films with deeper meanings and tend to ignore cartoon and animation types. 

The demographic being described as literate suggests them to be well educated and enjoy looking deeper into their interests. A media literate person can think critically about what they hear, see and read over many different media forms, they can identify different types of media and understand the messages they are sending.  As a film magazine this is easily achieved because the readers will already possess a passion for the art of film and understand niche genres, films etc. rather than having to remain more mainstream if targeting a broad demographic.

In relation to a magazine for a 16-25 year old middle and upmarket literate audience it would have a refined and constrained house style. Rather than the potential 'value for money' cluttered house style of the working class, the middle class prefer something more elegant in nature with sell lines that appeal to their interests and hobbies. They are well-educated and are curious about issues topical to them. The demographic stereotypically uses masses of social media, because of this the magazine would have to be interactive in this way. It would include the social medias of the brand not only to create a strong sense of brand identity but so the audience can engage on many platforms. Including hashtags and other social media competitions achieve this too.