Industrial context- the brand
Bauer
Bauer media group is a German multimedia conglomerate headquartered in Bamburg. It operates worldwide and owns more than 600 magazines, over 400 digital products and over 50 TV and radio stations. They reach 200 million customers in 14 countries. It is the no.1 UK publisher and no.1 digital audio commercial broadcaster.
A network of iconic and innovative multi-platform brands reaching 25 million consumers. Bauer media uses audience insight to gain a deeper understanding of their audience as they believe that it is crucial to know where behaviours, values and attitudes are changing. No other media owner has the range and diversity of brands and audiences that Bauer possesses which makes them stand out, their breadth and depth of cultural connections allow them to be a unique company.
Their magazine brands include: empire, closer, Bella, heat, garden news and more, the diversity of brands allows them to reach a wide audience in terms of age, gender, hobbies etc.
EMPIRE claims to be the world's most influential film and entertainment brand. They encompass a print magazine, podcast, website, digital edition and live events strand allowing them to speak to film fans from all across the world in numerous ways.
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