Bauer EMPIRE media pack
The mission
The worlds most influential film and entertainment brand. It includes a print magazine, podcast, website, digital edition and live events strand, these many media forms mean that EMPIRE can speak to more film fans across the world with more authority. They collaborate with big film studios and actors, for example interviewing Tom Cruise and shooting videos with Ryan Reynolds. EMPIRE content is considered premium, polished and connects with the audience because of the world-class writers, critics, photographers and illustrators. EMPIRE readers are considered to be loyal because of this content and so come back for every new edition.
The EMPIRE reader
Average age: 40
77% in employment
68% ABC profile
The readership is 3/4 male, in employment, in a relationship, university educated and time-poor (meaning lacking free time). They are interested in and passionate about film and cinema using it as escapism.
The magazine
Exclusives- has some of the biggest's firsts in the film and entertainment world, they had the world's first voice responsive talking front cover for Deadpool 2
On-set- they have a close relationship with film makers and so can gain exclusive on-set access on films such as MCU's trial blazing Captain Marvel
A-list access- the magazine the best and biggest names in Hollywood want to be in, James Cameron, Olivia Colman etc.
Authority- the EMPIRE team are the most knowledgeable and passionate team in the business so know everything there is to know about film
Multi platform offering
Digital edition- it is award winning and takes print magazine to another level, the pages come to life with bespoke animations created by the EMPIRE design team
Podcast- a top 5 hit in the iTunes chart and has over 51,000 downloads a week, featuring names such as Nicole Kidman and Chris McQuarrie
Live events- they host many live events throughout the year, one in particular being the EMPIRE awards, in 2018 Stephen Spielberg collecting his Legend of Our Lifetime award made front page news
Website- the go-to destination the moment a big film review drops, a huge rating decision is revealed or a new trailer drops, the website is regularly updated with all the brand new information
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