Case study- EMPIRE

 Case study- EMPIRE

EMPIRE film magazine's audience is 3/4 male, the average age of 40 and more in the AB socio-economic group. A year's subscription to this magazine costs £49.99.

Genre conventions: film magazines typically have one key image which dominates the front page and is usually are mid shots of the main character. EMPIRE implements this convention as it includes one image in a mid shot of the character Black widow. The sell lines have names of famous actors, actresses and films to draw in the film-loving audience, for example "Tom Cruise". The colour palette includes a minimal number of colours keeping it simple as to not draw away from the main story. The puff "world exclusive" draws in the audience who want to know the 'never seen before information' and then are more likely to buy the magazine. EMPIRE is well known for always having the most up-to-date information on the latest films and A-list celebrities, which contributes to its audience's loyalty.

Intertextuality: film magazines rely heavily on intertextuality in order to quickly suggest a world of content to be discovered within its pages.They reference other films in the coverlines and includes articles inside the magazine. This is true of EMPIRE which includes articles about Black widow, top gun and x-men. The products are considered famous enough to require no explanation suggesting a shared experience with a culturally aware audience.

Representations: film magazines select and combine representations that will reflect their brand and set an appropriate tone for the magazine as a whole. The representation of a protagonist female character subverts stereotypical representations, Scarlett Johansson is a powerful, 'butt-kicking' and strong character all of which are qualities a male hero would usually possess. Scarlett is holding dangerous weapons and has a cool glare on her face which anchor this idea of power.